There is a lot of quiet work before a handmade outdoor tool is worth presenting as finished. Brand direction, intended use, material thinking, comfort, testing plans, photography and honest feedback all happen before release language makes sense.
Stone & Perry is choosing to show that middle ground instead of skipping straight to polished claims. The development stage is where the learning is.
When future handmade pieces are ready to document properly, they should feel earned by the process that came before them.